Target has announced that all their stores will stop selling farmed salmon products. This move towards greater ocean conservation is a first by a major seafood retailer. Salmon consumption in the United States is a huge market for retailers. Salmon is second only to shrimp in seafood purchases in the United States. This announcement is sure to have a ripple affect across the entire seafood industry and will improve the health of oceans throughout the world.
Target will replace farmed salmon with wild Alaskan salmon, a relatively healthy and sustainable product. This transition affects all sections of the store – frozen, fresh, smoked, and shelf-stable farmed salmon products have all been replaced by more environmentally sound alternatives. Greenpeace applauds Target’s decision to address ocean conservation and provide leadership to other seafood retailers who want to follow in their footsteps.
Next Stop: Trader Joes
Visit Greenpeace’s Trader Joes SUstainable Fisheries Campaign at www.traitorjoe.com
Target discontinues the sale of farmed salmon (Greenpeace)